LifeWays Reveals New Brand with Redesigned Logo and Website
Jackson, MI – LifeWays, the community mental health services program serving Jackson and Hillsdale counties, announced Monday the launch of its new brand identity, redesigned logo, and website. These changes come at a time when LifeWays is evolving its service offerings and expanding its reach.
“In the last few years, LifeWays has successfully opened its services to more people through unique initiatives such as millage funding in both Jackson and Hillsdale counties. LifeWays has also been continually expanding its service offerings to include such things as integrated healthcare and 24/7 crisis services,” said Maribeth Leonard, CEO of LifeWays. “Our new logo, website, and brand identity better reflects our expanding services and reach.”
Designed to represent the many paths to recovery and the diverse array of people served by LifeWays, the new logo brings forth feelings of hope and help to the community. This cleaner, simpler logo design also aims to be more easily read, understood, and recognized. 0:31
The newly-redesigned website, www.lifewaysmi.org, features easy navigation and simplified messaging. The visual design showcases and celebrates those we serve, our staff, and our community, while the layout is structured to provide a seamless user experience. The site also better highlights our values, our commitment to quality, transparency, media relations, and who we are.
“While our name remains the same, our brand, logo, and website have changed significantly to better represent who we are and who we serve, as we grow our services to reach more people,” commented Chad Surque, Director of Communications at LifeWays. “Our new identity is welcoming, inclusive, and professional—words we would use to describe not only our brand but also the services we provide and the manner in which we provide them.”
LifeWays’ new website is now live and the new logo can be seen across all LifeWays’ social media platforms. Additionally, in the coming weeks LifeWays’ facilities will be receiving new signage and the brand will be promoted to LifeWays’ community, providers, and partners.
